Mars 05
01
Les entreprises US utiliseraient mal la "competitive intelligence"
C'est ce qui ressort d'une étude effectuée par le cabinet Outward Insights.
Quelques éléments de l'étude:
- Almost two-fifths (38%) of respondents feel that CI does "not have sufficient stature" in their organizations to have a "significant impact," including 30% of those from companies with revenues of more than $1 billion.
- Additional problems respondents believe hampers the success of CI in their respective companies includes:
- Insufficient funding - 43%
- Internal bureaucracy - 41%
- Intelligence team lacks sufficient clout - 28%
- Executives do not recognize value of intelligence - 20%
- Just 27% of hi-tech respondents said they integrated competitor reaction into their new product planning while insurance (72%) and pharmaceutical (65%) respondents rely on it much more.
- Overall, financial services companies were less likely to have organized intelligence (61% vs. 71% norm) and less likely to make intelligence an integral part of their strategic planning process (78% vs. 85% norm) versus insurance, pharma and hi-tech companies.
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