Combien coûte le déficit d’information

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Susan Feldman, analyste chez IDC, s’interroge dans cet article datant de mars dernier et paru dans le KMWorld Magazine sur le coût du deficit d’information. Après avoir donné plusieurs exemples édifiants elle propose les chiffres suivants tirées d’une étude IDC parue en 2001:

• The time spent looking for and not finding information costs our mythical organization a total of $6 million a year. That doesn’t include opportunity costs or the costs of reworking information that exists but can’t be located.

• The cost of reworking information because it hasn’t been found costs that organization a further $12 million a year (15% of time spent in duplicating existing information).

• Not locating and retrieving information has an opportunity cost of more than $15 million annually. Accelerating the introduction of a blockbuster drug or delaying its demotion to generic status by just one day through use of information access software could mean $8.5 million or more each day.

• Increased e-commerce revenue pays for the improved search software in a couple of months. Companies like Charles Schwab, Lands’ End, Staples or Macy’s have increased their commerce revenue by amounts like $125,000 per month, or 400% in average deal size.

• Call center costs and volumes have been decreased by 30% and more when better search and browsing tools were implemented.