Archives · mars 2005 · Infos
Les entreprises US utiliseraient mal la « competitive intelligence »
Ce texte a été publié le 2 mars 2005. Il est conservé tel quel dans les archives d’Outils Froids : certains liens, outils et informations peuvent ne plus être d’actualité.
RessourcesIntelligenceEconomique
C’est ce qui ressort d’une étude effectuée par le cabinet Outward Insights.
Quelques éléments de l’étude:
- Almost two-fifths (38%) of respondents feel that CI does "not have sufficient stature" in their organizations to have a "significant impact," including 30% of those from companies with revenues of more than $1 billion.
- Additional problems respondents believe hampers the success of CI in their respective companies includes:
- Insufficient funding – 43%
- Internal bureaucracy – 41%
- Intelligence team lacks sufficient clout – 28%
- Executives do not recognize value of intelligence – 20%
- Just 27% of hi-tech respondents said they integrated competitor reaction into their new product planning while insurance (72%) and pharmaceutical (65%) respondents rely on it much more.
- Overall, financial services companies were less likely to have organized intelligence (61% vs. 71% norm) and less likely to make intelligence an integral part of their strategic planning process (78% vs. 85% norm) versus insurance, pharma and hi-tech companies.
Il faut prendre ces résultats avec des pincettes. Outward Insights est un cabinet conseil en IE …